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State up for prestigious Effie awards

22 October 2019

If you’re too busy to read the news, here’s the short version: State’s a finalist in the annual NZ marketing awards, winners announced October 24    

Head of Consumer Marketing, Peter Hall, says the team is chuffed to be recognised in this year’s Effies, which represents the pinnacle of advertising effectiveness across Aotearoa-New Zealand.

“These nominations speak to the great collaboration that has taken place across our organisation to bring a refreshed energy to State’s look and feel. This includes our customer insights, analytics, digital, legal, marketing, and creative studio teams. Thank you to everyone at State who enabled this work to succeed,” Hall says.

“We have spent a great deal of time listening to our customers to better understand their lives. With these dynamic and contextual insights, we’ve been able to tell stories of too busy lives that showcase the human and relatable need for insurance. We’ve been hyper targeted with our media approach, ensuring our messages reached and connected with our customers,” he says.

“Through our new brand positioning, Insurance for Too Busy Lives, we’ve ensured that every piece of the campaign starts a unique conversation with the right people, in the right moment, with the right message – to prove the value of insurance. The result has resonated with our customers and communities so strongly - this recognition from the Effies cements that.

“We would like to thank our agency Colenso BBDO for their work on the State brand, as well as our other agency partners, PHD Media and Chemistry – this is very much an acknowledgement of all of their work as it is ours!” Hall says.

Maria Devereux, Creative Director, Colenso BBDO, says: “The unique modular design we created has enabled us to tell one-to-one stories, cut the jargon and showcase the value of insurance at relevant times of the day.”

The NZ Effies are organised by the Commercial Communications Council. Winners will be announced at a ceremony in Auckland on October 24.

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